CRM Integration

Your CRM, kept current without anyone typing

Whichever CRM your team already lives in, Lira pushes structured conversation outcomes straight into it — new leads created, existing records updated, no manual data entry.

No credit card required · 100 free tokens · Cancel anytime

How does CRM integration work?

Lira connects to your CRM via native integrations (Salesforce, HubSpot, Zoho) or a custom API connection, and pushes every call and chat's outcome — summary, qualification data, next steps — as a structured update to the matching record, creating a new one if the contact doesn't already exist.

Capabilities

What you get

Native integrations

Direct integrations with Salesforce, HubSpot and Zoho.

Automatic sync

Records update the moment a conversation ends, not on a delayed batch job.

Custom field mapping

Map conversation data to the exact fields your team already uses.

Duplicate matching

Matches to existing contacts to avoid creating duplicate records.

Custom CRM support

Connect a CRM beyond the native integrations via API.

Pipeline accuracy

Keep pipeline reporting accurate without chasing reps for manual updates.

Use cases

Who this is built for

Sales teams on any CRM

Keep the CRM your team already uses accurate automatically.

Multi-channel lead tracking

See a lead's full history across calls, WhatsApp and chat in one CRM record.

Pipeline reporting

Get accurate reports without relying on manual rep updates.

FAQ

Common questions

Which CRMs have native integrations?

Salesforce, HubSpot and Zoho — see their dedicated integration pages for specifics.

Can we use a CRM that's not natively supported?

Yes, via a custom API integration — talk to our team about your specific system.

Ready to deploy crm integration?

Every new account starts with 100 free tokens — enough to build and test-call your first agent before spending a rupee.

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