CRM Automation

A CRM that updates itself afterthat updates itself

A CRM is only useful if it's actually up to date — and most reps update it inconsistently after a long day of calls. Lira logs every call and chat outcome directly into your CRM, automatically, every time.

No credit card required · 100 free tokens · Cancel anytime

What does CRM automation actually do?

After every call or chat, the conversation's outcome — qualification data, sentiment, next steps, a summary — is pushed into your CRM as a structured update, without a rep manually typing notes. New leads captured by Lira create CRM records automatically, and existing records get updated in place, so your CRM reflects what actually happened on every conversation.

Capabilities

What you get

Automatic record updates

Every call and chat outcome updates the matching CRM record without manual entry.

New lead creation

Leads captured through Lira create CRM records automatically, with source data attached.

Structured notes

Call summaries and qualification data land as structured fields, not a wall of unstructured text.

Custom field mapping

Map conversation data to the exact CRM fields your team already uses.

No duplicate records

Matches to existing contacts instead of creating duplicates on repeat interactions.

Pipeline visibility

See lead stage and activity history in your CRM without a rep updating it manually.

Use cases

Who this is built for

Sales teams on Salesforce, HubSpot or Zoho

Keep the CRM your team already lives in accurate without extra admin work.

Multi-rep teams

Ensure consistent record-keeping regardless of which rep handled a conversation.

Pipeline reporting

Get accurate pipeline reports without chasing reps for missing notes.

FAQ

Common questions

Which CRMs are supported?

Salesforce, HubSpot and Zoho are natively supported, with custom integrations available via API for other systems.

Can we control exactly what gets written to which field?

Yes, field mapping is configurable so conversation data lands exactly where your team expects it.

Ready to deploy crm automation?

Every new account starts with 100 free tokens — enough to build and test-call your first agent before spending a rupee.

Start free trial →