WhatsApp gets read; email doesn't. Lira runs qualification, follow-up and re-engagement conversations directly on WhatsApp — in the customer's language, and within Meta's messaging policy by default.
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It can be, if the automation respects three things: the 24-hour customer service window (free-form messages only within 24 hours of the customer's last message, template messages required outside it), explicit opt-in before messaging someone, and immediate, working opt-out handling. Lira enforces all three automatically for every WhatsApp agent, rather than leaving it to be implemented separately — see our WhatsApp Business Compliance guide for the full policy breakdown.
Run qualification and follow-up as natural WhatsApp conversations, not rigid button menus.
Re-engage quiet leads on a schedule anchored to their last message, with a different message each time.
Automatically switches to approved templates outside the free-form messaging window.
Recognizes stop/unsubscribe requests and halts messaging to that number immediately.
Converses in the customer's own language, including Hindi and Hinglish.
Every WhatsApp conversation's outcome syncs to your CRM automatically.
Qualify leads who reach out or respond to a campaign via WhatsApp.
Bring quiet leads back into an active conversation with a fresh, relevant message.
Follow up on abandoned enquiries or unfinished conversations automatically.
Yes — Lira connects to your WhatsApp Business API account (via supported providers like MSG91) rather than using a shared number.
The system automatically routes to an approved template message instead of attempting a free-form message, so you stay within policy without manual tracking.
Yes — a stop/unsubscribe reply is recognized immediately and halts all further automated messages to that number.
Every new account starts with 100 free tokens — enough to build and test-call your first agent before spending a rupee.
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