Customer Reactivation

Your existing customers are still your cheapest lead source

Winning back a past customer is almost always cheaper than acquiring a new one — but it rarely happens without a deliberate, scheduled push. Lira runs that outreach automatically, on the cadence you define.

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How does automated customer reactivation work?

You define the trigger — for example, no order in 90 days, or a subscription approaching renewal — and Lira automatically reaches out by call or WhatsApp with a relevant message, whether that's a check-in, an offer, or a reminder of what they used to value about your product. Responses route to a human when there's real interest to follow up on.

Capabilities

What you get

Trigger-based outreach

Define exactly what counts as "gone quiet" for your business — days since last order, subscription status, or anything else you track.

Call or WhatsApp

Reach out by the channel most likely to get a response for that customer segment.

Personalized messaging

Reference the customer's own history rather than a generic "we miss you" blast.

Scheduled campaigns

Run reactivation as an ongoing automated process, not a one-off campaign someone has to remember to launch.

Warm handoff on interest

Route genuinely interested responses to a human rep with context already captured.

Reactivation rate tracking

See how many dormant customers actually come back, by segment and offer.

Use cases

Who this is built for

E-commerce win-back

Re-engage customers who haven't ordered in a defined window.

Subscription renewal outreach

Proactively reach customers approaching a renewal or expiry date.

Dormant account reactivation

Reach out to accounts that signed up but never became active.

FAQ

Common questions

How do we define who counts as "dormant"?

You set the trigger condition — days since last purchase, subscription status, or any field in your customer data — during setup.

Does this respect opt-out requests?

Yes, the same opt-out handling that applies to all Lira messaging applies here — a stop request halts all further outreach to that customer.

Ready to deploy customer reactivation?

Every new account starts with 100 free tokens — enough to build and test-call your first agent before spending a rupee.

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