Sales Campaign Automation

A campaign that launches in minutes, not a sprint

Running a calling or messaging campaign usually means briefing a team, writing a script, and manually tracking a spreadsheet of outcomes. Lira runs it as a single campaign — upload a list, set the goal, and watch outcomes come in live.

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What is sales campaign automation?

Sales campaign automation lets you launch an outbound calling or WhatsApp campaign against a list of contacts, with the AI agent handling every conversation using a consistent script or set of talking points, and results — connects, qualifications, bookings — tracked live as the campaign runs, rather than compiled manually afterward.

Capabilities

What you get

List upload & targeting

Upload a list and launch a call or WhatsApp campaign against it directly.

Voice or WhatsApp campaigns

Run the same campaign logic across calling or messaging, depending on what fits the audience.

Fast launch

Go from list to live campaign in minutes, without briefing a calling team.

Scheduled sending

Control exactly when the campaign runs, respecting call-time and messaging-window rules.

Live results dashboard

Watch connect rate, qualification rate and outcomes update as the campaign runs.

Automatic follow-up

Non-responders roll automatically into a follow-up sequence instead of being dropped.

Use cases

Who this is built for

Product launch outreach

Announce a new product or offer to your existing customer list at scale.

Event or webinar invitations

Call or message a list to drive registrations, with RSVPs tracked automatically.

Seasonal sales pushes

Run a time-boxed campaign around a sale or promotion period.

FAQ

Common questions

Can we run voice and WhatsApp in the same campaign?

Yes — a campaign can be configured to try one channel first and fall back to the other for non-responders.

How do we know if the campaign is working while it's running?

Results — connects, qualifications, bookings — update live on the campaign dashboard, not just in a post-campaign report.

Ready to deploy sales campaign automation?

Every new account starts with 100 free tokens — enough to build and test-call your first agent before spending a rupee.

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