Customers don't think in channels — they message whichever app is already open. Lira runs the same agent, knowledge base and conversation history across WhatsApp, SMS and web chat, so the answer is consistent no matter which one they pick.
No credit card required · 100 free tokens · Cancel anytime
Messaging automation handles customer conversations over text-based channels — WhatsApp, SMS and web chat — using the same underlying agent and knowledge base as your voice agents. A conversation can move between channels (a web chat that continues on WhatsApp, for example) without losing context, and every message-based conversation follows the same compliance rules as your voice flows.
Compliant WhatsApp Business conversations, from qualification to support.
Reach customers who prefer SMS over app-based messaging.
Embed a chat widget on your site backed by the same knowledge base as your other channels.
A conversation that starts on one channel keeps its context if it continues on another.
Opt-in, opt-out and messaging-window rules apply automatically across every channel.
Configure an agent once and deploy it across all messaging channels, not separately per channel.
Run consistent conversations regardless of which channel a customer picks.
Let a customer move from web chat to WhatsApp without repeating themselves.
Reach customer segments where SMS still outperforms app-based messaging.
No — an agent's knowledge base, qualifying logic and workflows are configured once and apply across all its messaging channels.
WhatsApp Sales Automation is the sales-specific use case; Messaging Automation is the broader platform capability spanning WhatsApp, SMS and web chat for any purpose, sales included.
Every new account starts with 100 free tokens — enough to build and test-call your first agent before spending a rupee.
Start free trial →