Case Study · Telecom & Digital Infrastructure

Onboarding customers and channel partners across India, in the language they actually call in

A national digital infrastructure and telecom services group — offering connectivity, surveillance, cybersecurity and IoT solutions on a subscription model, alongside a growing channel partner network — needed to onboard both customers and partners across India without scaling a call center team at the same pace.

Client details have been generalised at the customer's request; the deployment and technical details below reflect the real engagement.

The challenge

Onboarding at national scale, one IVR menu at a time

The group's business model depends on fast, high-volume onboarding — new customers signing up for connectivity and security services, and new channel partners joining the network to resell them. Onboarding calls were handled through a traditional IVR: fixed menus, limited language support, and no way to actually understand what a caller was asking beyond routing them to the right extension. Callers across India don't uniformly speak English, or even pure Hindi — many mix both in the same sentence — and a menu tree has no way to adapt to that.

The solution

A conversational AI agent built from the group's own onboarding flow

LIRA Voice was configured directly from the group's existing IVR structure and onboarding script, replacing static menus with an agent that understands what the caller actually says and responds accordingly — for both customer onboarding and channel-partner onboarding flows.

  • Hindi and Hinglish conversation support, so callers weren't forced into English-only interactions to get through onboarding
  • A knowledge base covering the group's full service catalog — connectivity, surveillance, cybersecurity, IoT — so the agent could answer real product questions, not just route calls
  • Separate agent configurations for customer onboarding vs. channel-partner onboarding, each with its own flow and qualifying questions
  • Every onboarding call automatically transcribed and summarised, with no manual logging required
The outcome

From a menu tree to an actual conversation

The onboarding experience moved from a fixed IVR menu — which could route calls but couldn't understand or answer anything — to a conversational agent that handles both customer and partner onboarding in the caller's own mix of Hindi and English.

  • Onboarding calls no longer require a caller to navigate a menu tree or default to English to be understood
  • Onboarding availability extended beyond standard call-center staffing hours
  • Every onboarding conversation is automatically transcribed and summarised — visibility into onboarding calls that a manual IVR flow never captured at all
  • The same underlying platform supports both customer-facing and channel-partner-facing onboarding, configured as separate agents from one system
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